Jason Roberts & Associates, Inc. | Professional Photography Defining Differences
Photography & Graphic Design by Jason Roberts has been published in
The Austin/San Antonio Design Guide, Texas Monthly, Cowboys & Indians, LUXE, San Antonio Magazine, Country Lifestyle Magazine, the
San Antonio Builder/Architect Magazine, the Austin/San Antonio Urban Home Magazine and many other quality periodicals as well as
numerous applications for print and electronic media for a wide variety of clients.
Contact me to arrange a free initial consultation to discuss creative solutions for your business.
To provide excellence in all aspects of the work we do with creativity, service & true value; to honor the people we work with, whether
clients or vendors; and ultimately, to honor God in the way we conduct our business. (Matt. 5:16)
In addition to high quality professional photography, core strengths include graphic design for print & electronic media, video production and
web site development/design – in short, everything you need to communicate who you are and what you do to your marketplace. For more
information regarding these services, please click the logo icon below to redirect to the Jason Roberts & Associates, Inc. site.
I think of myself more as a “photo-illustrator” than a “photographer.” When I look at a setting to photograph, I plan the shoot to take
advantage of HDR (high dynamic range) technology. Depending on the inherent characteristics of any environment, challenges
usually present themselves. Sometimes (the exception) the shot is easy. Other situations, especially where there is a wide range of
light variation, present unique difficulties. Rather than settle for the best overall lighting exposure, I shoot specifically to capture
detail in the bright, mid-tone and shadow areas. I then merge the three exposures together to get the best image detail possible.
After this process, I often apply other color editing techniques to further enhance the image. I think the key is the word “enhance.”
If some of the electronic tools available are used without discretion, they can produce results that look too extreme or unnatural.
By layering the different color enhancement effects into the image, the color is rich and beautiful, details are clear, the hi-lights are
not blown out and the shadows are not murky. Of course all of this takes time, but the results are worth it.
And the end-product is more than just a photo, it’s an image that is a messenger to tell your story.
My mission is to equip that messenger in the most attractive and effective manner possible.
Of course I always meticulously light every indoor setting and look for the optimal angles to capture the image – the three
dimensions of the space are my “canvass.”But I find myself spending as much time in the studio
on the computer as I do at the location session – sometimes more.
As much as I enjoy the photographic process, I also enjoy creating those images with a specific goal in mind for the media in which
they will be used. As a graphic designer, web developer and video producer, as well as a photo-illustrator, there is an efficiency &
consistency that I can provide by being your one, comprehensive source for creative services.